Figures show that, on average, 49% of businesses are already using marketing automation, and more than 55% of B2B companies have adopted automation technologies. The reason for this is simple: Marketing automation allows you to do more in less time. In the domain of CRO (Conversion Rate Optimization), Marketing automation also has a lot to offer. Still, there is a gap between what marketers want and the CRO results they are witnessing. This is evident…

Email marketing is an important asset to businesses and marketers. In fact, in the near future, emails are more likely to stick around as compared to social media channels. But marketers do not just manage the email marketing channel. Rather, they have to look at all the marketing channels and understand the sales funnel to nudge the potential prospects towards the point of purchase. As the business starts picking up pace, leads start pouring in.…

Do you know what bugs me the most about customer service? The delay that I have to endure to talk to an agent. I would learn to be patient, still, the inefficiency with which my queries are answered makes me turn red with anger.  If you’ve had similar experiences, you know how unpleasant the ordeal is. Recently I had quite a different experience from my normal interactions. I landed on a website to check the…

Whether you’re new to email marketing or a seasoned expert, it’s valuable to stay up to date with the best industry practices. Email Marketing is a great way to generate leads and convert prospects and it has one of the best ROIs in comparison to other marketing methods.  This article combines some ever-green email marketing practices along with some that have caught on over the previous years to become essential to any email marketer. So…

We live in a remarkable time, a time that allows online stores to draw their audience from any country worldwide. The growth of no-code eCommerce platforms has helped merchants navigate uncertainty without losing their market presence. However, competition is fiercer than ever. That is why we have composed a list of marketing ideas for online clothing stores; proven strategies that have been tested by successful retailers from around the world.  Promoting fashion products, from apparel…

COVID-19 has given rise to a world that’s virtually online. According to the World Retail Banking Report 2020, “57% of consumers prefer internet banking in the COVID-19 era.” In fact, data by McKinsey claims that”The pandemic has accelerated the shift to digital banking by two years.” More and more customers are opting for a cashless way of transacting, with “63% of respondents claiming they’d reduced their use of cash since the start of the crisis,”…

320 billion – that’s the number of emails that will be sent and received every day in 2021. This eye-watering figure means that the odds of your prospects opening your email are slim at best. But no one’s even close to giving up on email marketing. It still generates the highest ROI of any digital marketing strategy. So it really comes down to this: whose email would you want to click on in a crowded…

Email marketing remains one of the most cost-effective marketing strategies to implement across the sales funnel. But with every company trying to use email marketing to reach prospects, internet users are experiencing high email overload. Email overload happens when your customers start receiving several marketing emails from multiple companies every day. When this happens, they’ll start ignoring most emails that come across as a marketing pitch, consequently shooting down your email opens.  They’ll only have…

In chess and in business, psychology is an invisible power. Those who know and those who use it the right way can beat their opponents and taste success.   If you thought psychology is an abstract power that is restricted only to medical sciences, you got it wrong. It is equally important to our everyday communication with friends, peers, and even customers.   Unlike in the previous decade, when most of the communication was happening in-person and…

A re-engagement email can encourage your unengaged subscribers to open your emails again. It’s important to learn from some of the best examples so you can successfully create your own re-engagement email campaign. With 22.5% of your email list dying off each year, it’s important to improve the quality of your email marketing lists. These subscribers who have disengaged with your emails, yet remain subscribed to your email lists, hurt your engagement rates. Generally speaking,…