With the ease and accessibility of high-speed wireless internet connections and the popularity of technologically advanced mobile devices, video is now a major influencer on consumers throughout the purchasing decision-making process. Digital marketers for businesses of all sizes and types rely on video content to highlight branding messaging and showcase featured products and services, with consumers watching more online video than ever before. The global coronavirus pandemic that forced people all over the world to…

Dark Mode in Email: Are your emails ready for the biggest trend? Dark Mode has caught the attention of most email marketers out there. In the quest of imparting a flawless experience to the subscribers, email geeks are trying to decrypt Dark Mode and its implications.  Essentially, Dark Mode is a reversed color scheme wherein white font is used in a dark background.  Here’s how an email will look when it is viewed in Dark…

Starting a new business journey is always exciting, you’re full of energy, focused, and at the same time vary of many pitfalls that can come your way too.  When it comes to starting a personal project, your brand can be anything between an eCommerce shop, a blog, a services portal, or an app. What matters most is how you go about growing your business; And in this article, we’re going to focus on content marketing…

Providing and maintaining first-rate customer support isn’t a walk in the park — even when working with a single communication channel.  It requires systematic workflows, seamless coordination among your team, and adequate project supervision to communicate and assist your customers in the best possible way. If you’re using email as your primary communication channel, check out these project management tips to streamline your team coordination and deliver faster customer email service. 1. Use project management…

While we all know just how effective email marketing can be, how can you tell whether your campaigns are working? Are they effective?  If the answer was an uncertain no, don’t worry. The internet likes throwing a storm of KPIs in our direction, telling us to track everything under the sun. But this is often counterproductive and only makes us marketers nervous.  That’s why I’m about to make it easy for you and me both.…

“Knowing who your customers are is great but knowing how they behave is even better.” – Jon Miller. Think about the people around you — your family, friends, colleagues, coaches, and more. Chances are you don’t communicate in the same way with each of them. You talk with your siblings differently from your colleagues and most likely have a range of methods and expectations when interacting with them. The same approach works with your customers…

A good sales funnel is what connects the dots between a great product and a sale. As competition increases, simply having a great product is not enough- you need to know how to convince your target audience it is exactly what they need and contrary to what we would like to believe, that is not a one-day process. As new marketing studies have been conducted, the idea that a prospect or lead needs to be…

The customer acquisition journey is usually complicated and loaded with obstacles. That is why even after the customer has signed up for your product and confirmed their identity as real users, you must still engage them through the different distribution channels. For most marketers, user onboarding emails are one of the most convenient ways to engage and interact with the customer. They aim to reduce churn, create brand awareness, improve customer engagements, and provide insights…

If you’ve just started your eCommerce journey, it’s easy to get overwhelmed with the amount and complexity of information available regarding how to build a successful store. In the spirit of making things easier for you, we’ve compiled a list of 11 free eCommerce tools you can use to start growing your online business. You’ll find tools to help you with Analytics, research, SEO, and marketing. Let’s get started. Analytics tools 1. Hotjar Hotjar is…

Email whitelisting means adding an email address to the list of approved senders. Email whitelisting enables your marketing emails to get past the filters set up by email clients for checking spam and suspicious emails. Also, email whitelisting increases the chances of an email landing in the priority inbox of the user than in the social, promotions, or updates tab.  If this is whitelisting, what is email blacklisting? Blacklisting is the labeling of emails as…