Automation is quickly becoming the future of email marketing. With automation, marketers can send timely emails to subscribers on a predefined schedule. One way you can automate your marketing is with triggered emails. This guide will walk you through everything you ought to know about triggered emails. We’ll first go through the basics before looking at ways to use triggered emails to engage leads and increase your revenue. What Are Triggered Emails? Triggered emails are…

It helps you get more leads. It helps you get more subscribers. It helps you build your audience. And it eventually increases your revenue. Those are all the things a simple opt-in form can help you with. But they still get a bad rap for being intrusive and reducing your user’s experience. Opt-in forms work and have been working for a very long time. That’s why we have created this blog post that has 8…

Running a Shopify store is not a piece of cake. The process of lead generation and sales can be overwhelming. Every Shopify store owner is looking for ways to bring in customers and grow profits. They require help from Shopify apps to assist them with their stores. Being a Shopify store owner, you already have a lot going on under your nose. You have many responsibilities and let’s be honest, you cannot be a jack…

Who here thinks popups are annoying?  Honestly, I do. But at the same time, I can’t help but admire if a popup is really well done and intrigues me to click on it.  Popups are a great way to convert your website visitors into leads. If a popup is good it can take your conversion to another level. But it can also annoy your visitors and seriously hurt your website’s reputation with search engines.  About…

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. That’s why all top businesses are keen on growing their email lists. Source But how do you create an editorial newsletter that captures the recipient’s attention and holds it long enough until they click your CTA?  This comprehensive guide…

Mobile devices are the future. Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%. Source: Statcounter These stats illustrate how critically important it is to optimize your landing pages for mobile traffic. A poorly designed or optimized landing page could send…

Automating your marketing brings you closer to your customers and helps you provide better, quicker, and anticipated responses. Automations offers you everything you need to achieve those goals in a simple and straightforward way. What is Automations?   Automations by Mailmunch allows you to build automated journeys for your prospects.  It allows you to automate your marketing communications in a single journey. You can trigger these communications to your prospects based on specific dates, durations, behavior,…

A few days back, I signed up for a trial on Outgrow.  As soon as I hit the Submit button, I received a welcome email that introduced their brand and offered to help me to use their services more effectively. Such emails that are deployed in response to an action taken by the customer are known as triggered emails.  How do Triggered Email Workflows Work? To send out triggered emails, you must define the trigger…

According to Statista, the number of email users around the globe is expected to hit 4.3 billion by 2022.  Among these 4.3 billion users are your target audience and prospects you can reach out to and convert via email marketing.  So how do you make sure your emails stand out and grab the attention of your target audience?  For that, your email design needs to be on point. In this article, I am going to…

Email marketing is a great way to engage a large audience, turn customers into prospects, and generate more sales. Email marketing, however, needs to be done the right way. You need to get your messaging and images right if you want to generate a response. This guide will discuss how to use images in email marketing. Through reading the post, you’ll pick up useful insights and gain knowledge about best practices. With that in mind,…