Doesn’t launching a new business venture sound incredibly daunting? There’s so much to do, and so little money to spend. This is why so many people are afraid to dip their toes into entrepreneurship. Working smart is so important when money is tight. And new businesses need new customers to survive the cut-throat competition in the market. But how do you get the word out on a budget? The answer you’re looking for is digital…

What is lead conversion? Lead conversion is a marketing process of turning leads into paying customers. Converting a lead into an account, contact, or opportunity is the aim of marketers, sales representatives, and decision-makers. Leads are typically generated from marketing events, such as trade shows or mailing campaigns. Once enough information is gathered about a lead to qualify that lead as a potential opportunity, the lead can be automatically converted to an account or contact…

Cold emailing is often a polarizing topic for digital marketers. Should you be sending out a pitch to someone who probably hasn’t even heard of your brand before? Isn’t it just too impersonal? Nearly 4 billion people use email around the world. That’s a big market for any online business, be it for generating leads or forming partnerships online. Simply waiting for your target audience to seek you out could theoretically take forever. Email marketing…

With an average of 121 emails received every day, most users don’t click through every email they get. Email subscribers simply skim through their inboxes and delete emails altogether or mark them as spam.  So, how can you come up with a way to stand out from a crowd of competitors? How do you create an email sequence that customers cannot but open? Standing out from the competition is the first step towards a successful…

The ongoing pandemic is affecting every sphere of life – from how people work, places they visit, to ways they spend their money. There is no doubt that the current situation has affected all industries. But one, in particular, has had to adapt greatly. Fashion.  Fashion retailers have seen a complete overhaul of people’s buying habits. In May, sales at US clothing shops were down by 62.4%, and in Europe, retail sales were 50.5% lower…

Email marketing is a highly effective tool for generating new leads, nurturing them, and converting them into customers. It can help businesses build strong relationships with their clients and turn one-time buyers into loyal customers, driving sales, and building brand recognition.  However, to start sending marketing emails, you need a mailing list. Let’s find out how you can gain new subscribers and look after your email database.  Building an email list Growing an email list…

Black Friday and Cyber Monday are win-win occasions for businesses and consumers alike. Customers get to take advantage of once-a-year discounts and businesses get to sell in unusually high volumes. One thing that can hinder this beautiful interaction between these two parties is lack of awareness. How will your customers find you? How will you tell them about your amazing deals? You’ll use email marketing of course. By announcing your offers directly through your customers’…

Did you know that adding e-signatures can reduce employee error rates by 80 percent?  While e-signatures aren’t new (in fact, they’ve been around since the 1990s), it wasn’t until the 2010s that many businesses started using them in their documentation processes.  And some late adopters had to implement e-signature collection in their businesses earlier this year when the COVID-19 pandemic forced many employees to work from home and all businesses to limit in-person contact to…

In the middle of a pandemic that has infected over 34 million people, the eCommerce industry has witnessed a significant transition. For instance, retailers with no revenue due to the closure of their physical stores have moved online citing a major shift in consumer shopping habits. Amazon – the online retail giant has hired hundreds of thousands of employees to combat the eruption in demand for online shopping and deliveries. This is just a tip…

The Coronavirus undoubtedly has been one of the leading factors in the changes regarding eCommerce sales, with this switch in fact being positive for many online businesses, as well as also offering potential growth to small startups looking to increase their ROI.  In the next five years alone, eCommerce has been predicted to see increased adoption of nearly 67%; while Amazon has already seen a $24 billion dollar increase in response to the crisis at…