A pressing concern for Shopify owners is low conversion rates on their Shopify product pages. Many store owners and markets usually nail the top of funnel marketing where they’ll be able to drive traffic through ads and organic reach, but usually find themselves not being able to convert these visitors. In fact, 69.57 percent of people abandon carts once on the destination product page. To top it off, many store owners are busy running inventory,…

I was scrolling through Twitter the other day and came across a tweet saying, “Email marketing is dead.” Surprised and shocked, I went to research further and saw some more people agreeing with it.  Is Email Marketing really dead? I hardly think so.  According to Campaign Monitor, email marketing boasts a 4200% ROI which is $42 for every $1 spent. 59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that…

Attracting and convincing customers into buying your products itself is a challenging task for any business. The digital era has multiplied the competition; however, it has made sales and marketing a more data-driven and streamlined process. With the help of technology, businesses can learn consumer behavior and strategize to increase sales. One such way is through lead generation software-an automatic and more feasible way of attracting potential customers into a system and nurturing them throughout the…

A well-thought-out holiday marketing strategy can help increase revenue while still retaining customers by improving relationships. It is important to prepare ahead of time for Christmas or any holiday campaign to take advantage of the opportunity and ensure that effective strategies are applied. The marketing ideas, when executed correctly, entice consumers to make more purchases. Here are the main components of an effective holiday marketing campaign that results in a positive shopping experience. 15 strategies…

Humans process visuals several times faster than text. You only have a few seconds to catch your audience’s attention and get them to engage with your content. With the right image, you will increase the number of views of your mail while increasing clicks on your Call to Action. You probably don’t need convincing that using images in your emails works. Yet, you might be looking for some insider tips that will help maximize engagement…

Email marketers are always finding ways to improve conversions. Many email campaigns are run to increase engagement, generate more leads, and boost revenue. One of the most effective ways to do so is by running a flash sale. Many reputed store marketers call flash sales an ultimate sale strategy. This isn’t all talk but is proven by numbers that state that flash sale emails: Can increase click-to-open rates by 74% Can Increase transaction rates for…

According to a survey conducted by ContentMarketing Institute, 88 percent of B2B marketers are practicing content marketing. It’s evident that content marketing is generating results and enabling marketers to lure prospects through highly converting content. Generating leads through content marketing requires some strategizing and planning. If you want to generate high-quality leads, you need to create content for every possible part of the customer journey. Let’s take a look at how you can start your…

As a Shopify marketer or store owner, there are certain practices and habits you can invest in that can set your store up for long-term success. Let’s go through 4 tactics you can use to ensure Shopify store success. Test for mobile-friendliness Most shoppers are now mobile-first. The massive penetration of mobile devices in countries like the United States is proof enough that it is the future of online retailing. Making your store mobile-friendly becomes…

Let’s imagine that you look at a pair of jeans online, then move on without making a purchase. For the rest of the day, you see advertisements for those jeans on social media, the websites you browse, and you even receive an email in your email inbox. You’ve just experienced retargeting in action. Retargeting allows advertisers to serve ads to consumers who have demonstrated an interest in a product or service. The concept of remarketing…

Email marketing is one of the most effective ways to grow your business, generate sales, and increase revenue. It’s one of the best strategies to reach your audience and nurture leads until they are ready to make a purchase.  A lot of marketers find themselves at a point where they need people they can email – quickly and cheaply. When looking to buy an email list, the only thing marketers are looking for is new…