Is it essential to test your CTAs? The most common areas tested by companies are websites (74%), emails (59%), and landing pages (57%) [MarketingCharts] Personalized CTAs convert more visitors than untargeted CTAs by 42% [DSim] Single call-to-action increased clicks by 371% and sales 1617% in email [Protocol80] The bottom line is that testing your CTAs can make a massive difference to your company’s bottom line. If you are interested in getting more potential customers and…

Web forms allow you to obtain information of potential customers, track data regarding purchases, get customer feedback and new leads, and record survey responses. Web forms help businesses increase their conversion rates by taking potential customers through the lead flow process.  There are different types of web forms -varying in length, format, content type, purpose, and appearance. According to your unique business needs, different forms are used at different stages. They are embedded right into…

We are in the midst of a revolution. A revolution that is silent but one that is too big to ignore. In case you haven’t already noticed, you are spending more on products or paying more to services that treat you well. Mind you — treat you well and not just provide you with good quality products and services.  Customer experience has become a major differentiator across all industries. From hospitality to airlines, customers are…

We’ve already entered the second quarter of 2021 and although several vaccines have arrived on the scene, the COVID-19 pandemic is still far from over. On the business end of things, the pandemic resulted in a near-total overhaul in consumer behavior and how organizations operate with the hopes of coming out stronger on the other side. The direct-to-consumer (DTC) trend is taking center stage, but retail eCommerce was already booming at a staggering pace —…

Introduction In this day and age, merchants are searching for ways to create passive incomes or generate more income streams. Over the past few years, dropshipping has emerged as a favorable option with a high correlation to the bloom of online shopping. With the available support offered by different eCommerce platforms, dropshipping can open your way to success and financial prosperity. One platform standing out from the crowd is Shopify – a dynamic all-in-one hosted…

Creating captivating email and social media visuals can do wonders for your audience engagement, website traffic, and conversions.    The catch is, it can take a lot of time, energy, and resources to build visual content.  After all, creating compelling images and videos (among others) is more than just following the latest social media and email design trends to get people to notice your brand and act on your offers.     The good news is, there are…

Did you know that in 2020, eCommerce sales in the United States alone jumped by an unprecedented 44%, beating all forecasts? Or that globally, the eCommerce penetration rate had jumped to more than 21% last year? Due to the prolonged lockdowns worldwide, 2020 witnessed the rise of eCommerce to a peak that would have otherwise taken a decade or so! For comparison, just have a look at 2019’s stats: the United States’ eCommerce growth rate…

Customer service is an integral part of any online business, having a direct impact on brand reputation and revenue. Happy customers lead to higher customer retention rates, decrease in customer turnover, high Net Promoter Scores, and organic marketing and sales growth. Seamless customer support is critical to ensuring buyer satisfaction and encourages repeat sales, which is why business longevity often relies on it so heavily. This is where automation plays an integral role – many…

The current pandemic has resulted in a massive increase in online shopping worldwide. In the foreseeable future, the eCommerce industry shows no signs of slowing down. According to Statista, by 2022, the global eCommerce market is expected to reach $6.54 trillion in sales. That’s up from $3.53 trillion in 2019.  Whether you are looking to start a new eCommerce business from scratch or searching for ways to expand your existing business in the online world,…

COVID-19 has separated the years into a pre-COVID and post-COVID era. What customers liked a couple of years ago does not appeal to them anymore. With changes in their behavior and preferences, you will have to make several modifications in the way you market your products or services. This applies to the entire marketing strategy including emails. Since email has continued to be one of the most effective marketing channels, bringing in a revenue of…